A Love of Bringing Things to Life
It started with a stage.
A young girl, captivated by the magic of production, stood in the wings of a dance recital. The ordinary transformed into the extraordinary with every costume change, every storyline, every perfectly timed cue. It wasn’t just the performance—it was the process. The long hours of preparation, the teamwork, the thrill of seeing something come to life for an audience to experience. I was addicted to the alchemy of turning effort into impact, imagination into reality.
That love followed me through my early career, where I helped transform a small dance studio into a haven for creative expression. I designed adult workshops, produced dance camps, and crafted productions that felt as much like art as they did community. It was in these moments—creating for others, with others—that I felt the pull toward bigger stages and larger canvases.
My journey led me to design. Partnering with an interior designer, I was tasked with bringing to life the vision for a boutique hotel opening in San Francisco—a project with a massive budget and no shortage of details to wrangle. From programming the tiniest accessories on a computer screen to leading a large team during the physical installation, I learned how to take an idea from conception to completion. The scale of the work—and the collaboration it demanded—was electric. I knew I’d found something special.
From there, I joined the fast-paced world of startups, working on a team of four to run a consumer product brand fueled by a million dollars in crowdfunding and venture capital. My role was hands-on and all-encompassing: crafting social campaigns, producing marketing content, managing communications, and building a brand story that connected deeply with our audience. It was here that I discovered the power of storytelling—not just as a creative outlet, but as a tool for transformation.
The sets came next. I found myself increasingly drawn to the energy of production days: the focus, the speed, the sharpness it demanded. Whether assisting talent, styling, or working behind the scenes as a production assistant, I realized how much I loved the collaborative chaos of it all. Over time, those experiences expanded into branding, events, and full-scale festival production. I led markets with thousands of attendees, festivals with sprawling logistics, and branded activations that created lasting impressions.
Now, I bring all of that experience—branding, events, e-commerce, and consumer goods—together under one roof. My passion is in producing: taking an idea, a story, or a brand and giving it shape in both physical and digital spaces. Whether I’m designing a strategy, orchestrating a shoot, or managing an event, I thrive on the magic of collaboration. The rush of seeing something through from concept to reality never gets old.
I’m here to bring your vision to life. Together, we’ll craft something unforgettable—something that speaks to your audience and leaves a lasting mark.
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